Mar 05, 2022
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In your different sales funnel stages, you need to know what types of video content will work best. That is, knowing how to reach your customers at the right time, with the right types of videos! How what and when. And also, to whom they are directed! In case you forgot, a marketing sales funnel is a path or journey that your customers go through when considering making a purchase. This journey is mapped by different types of interactions your customers want to Mobile Phone Number List have with your brand. We'll talk about that in a moment! By now you should know that to have a smart video strategy, you need to reach your customers, with the Mobile Phone Number List right content and at the right stage of the funnel. Ready to start your video? Get a personalized quote Reaching your customers: Who are they? Do you really know your prospects ? These are the people who will become your customers, your loyal customers (if you play your cards right!). It is therefore extremely important that you know what they want and what they need. So what do they want? Answering this question will give you an idea of the types of videos your brand can offer, in order to show you useful to your prospects, and to Mobile Phone Number List attract their attention in an effective way. It all comes down to your ideal customer models: your buyer personas, which will allow you to Mobile Phone Number List get a clear idea of your prospect's pain points, so you can fine-tune your video marketing strategy accordingly. Why? Because video is a very powerful tool , that's why. 90% of users say videos influence their buying process , so if you're not using video content to boost your marketing strategy, it's time you started doing it. But not all videos will work every time! Different types of videos will work for different stages of your funnel. Use the right type of video content Thus, your goal is to Mobile Phone Number List create video content that will meet the expectations of your prospects. These expectations change at each stage of the video sales funnel. The Mobile Phone Number List three stages are awareness, consideration and decision. At each of these stages, your prospects will come to you with different issues, questions, issues – requiring a different interaction with your brand.