Apr 07, 2022
In Welcome to the Forum
Once you start creating your product, there's a whole audience waiting to hear about you and your product. This means that from day one, your strategy for meeting and spending time with your audience is to divide and conquer. Be comfortable traveling to your audience rather than expecting them to come to youTo do this, you must define your company philosophy (who you are and what you care about), your product philosophy (why your product exists and where it is going) and define your first set of objectives on the how you would like to best meet and spend time buy email list with your audience. An essential part of getting started is creating a moving target for your business. Be comfortable traveling to your audience rather than expecting them to come to you, whether it's at conferences related to your product or meetups hosted by like-minded people. This will likely be your most important source of resources and funding as you begin to develop your event strategy. Invest enough time in organizing events and eventually they will buy email list be ready to fly to you, but not on day one. Organize events Use existing channels to your advantage Finance may seem like a barrier to getting started, but the lack of funding is a function that forces you to prioritize thinking. If your budget is low (it should be for events at the start), use channels that others have created before you and paths that have already been cleared. The most obvious carrot in many cases is a technical conference tailored to your target customer base. While most events are about mutual buy-in between you and the attendees, conferences are not. This is an indirect partnership where the cards are buy email list heavily stacked in favor of the conference. You can earn a lot for free, and you can give a lot for free With the wrong mindset or context, a conference will take your money and leave you wanting more. It's not a conference's job to do good work for you. It's your job to buy their audience and do something with them. Don't spend your precious first bucks on them and don't spend your last – you won't get them back. Start spending big bucks on conferences only when they allow you to be specific, aggressive, or competitive. It's impossible when you're small.