Forum Posts

reyadhossin1252542
Apr 12, 2022
In Welcome to the Forum
BANT is a very successful model for qualifying marketing leads that enter our database. It is more widespread in the United States, but in Spain more and more companies are beginning to apply it. Especially if an inbound marketing strategy is being developed and through the registration forms we want to ask the essentials in order to better understand the needs of the lead and where they are in the funnel. Let's discover how the BANT model can help you to qualify business opportunities through your forms! Do you want to know how to transform your sales team offline to online? Click here and see the related course. Learn how to successfully find business opportunities in the digital environment. BANT qualify business opportunities using the form What is the BANT model and how can it help you qualify business opportunities? In an inbound strategy , everything starts with attracting potential customers from our valuable content and the moment they register in one of our forms they become leads . At that moment is when from the marketing team we must deploy lead nurturing and nurture that potential client with more relevant information. The individual email list objective is to move you forward in the conversion funnel towards the final sale. In this process of feeding through content is when we must introduce the BANT questions in our forms , which is the acronym of 4 words: Budget. This question should appear in the forms when the lead already knows us and trusts us. If it is the first contact with us, it is difficult for them to respond to a cold door. For this reason, progressive forms can help us a lot in this task and the question appears in the lead nurturing process (the second or third time they visit us after becoming leads) and not the first time; when it is more common to ask for the name, company or email. In addition, asking for closed quotes is not recommended, it is better if you offer wide quote intervals, which helps the sales person to have an idea when contacting the lead personally, or even the "does not know / do not answer" option. If the company is really interested in your product or service, it will end up looking for a way to make the investment. Authority. Here you seek to know the position of your lead within the company and their level of involvement in closing the sale. Know if that person has the authority to influence the final decision or can directly make the purchase decision. If it is not the one who decides, we must seek that the person who has the power is involved in the conversation. Need. Knowing the budget or level of authority of the lead is useless if the need of that person does not fit with what you sell. For example, at Cyberclick we are focused on offering digital marketing services, so a lead that comes to us may be a student and is looking to learn more about the sector in our content. In the future he will be a potential client when he is immersed in the work environment, but at this current moment the need for him does not fit with our services. That does not mean that we are not delighted that he consults us and learns a lot with us. ;) One possible strategy is to take care of him, because he is a future client or an asset to your team.
0
0
1
reyadhossin1252542
Apr 10, 2022
In Welcome to the Forum
Twitter is one of the most used social networks in the world, since it allows you to share information quickly and easily through tweets, which are messages of a maximum of 280 characters. It is precisely these characteristics that make it one of the most popular social networks and that have caused it to become a key tool in marketing strategies. Now, in order to adapt to the new demands and new habits of the public, Twitter has announced the launch of Twitter Shopping . We explain individual email list everything you need to know about this new social shopping and its advantages for any ecommerce. Do you want to improve your advertising campaigns on Twitter ? Enter here and download for free the manual that will help you lead your company to success with Twitter Ads (2022 edition). Twitter Shopping Twitter launches its purchase option for ecommerce What is Twitter Shopping? Twitter Shopping is a new feature of Twitter that allows companies to display their products in a small space of the profile enabled for it, obtain information about them and buy them from the same application. This makes the process of knowing and buying a product much faster and more comfortable for the user.
0
0
4
reyadhossin1252542
More actions