Apr 07, 2022
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External rewards can be roughly divided into four categories: cash rewards, physical rewards, additional class rewards, and virtual rewards In the children's training industry, there are three parties involved in external rewards: parents, students, and institutions Different types of rewards have different effects on different objects. For example, for institutions, the cost of additional class rewards is the lowest, which prolongs the service time of users, helps to increase the stickiness with users, and improves conversion or repurchase. Rate. Cash rewards are the most difficult to grasp. Too many rewards make the organization unprofitable, and too few rewards cannot mobilize the enthusiasm of users. For parents, cash rewards of the same value will be more attractive than in-kind rewards, and parent-child activities that help parent-child relationships, such as parent-child crafting classes, may be more attractive than cash. For children, they will be more interested in toys and some sms marketing service animation peripherals. Although referrals consume parents' interpersonal relationships, children's learning behavior and performance are the key factors that trigger parents' sharing. Therefore, considering children's preferences, find ways to tell children which behaviors of him and their parents can exchange them for those things.