Apr 12, 2022
In Welcome to the Forum
Both companies have become trend-setters in the industry by adopting the SPA flexible supply chain model. What's interesting is that, revealing the appearance, Uniqlo and ZARA use SPA cores that are completely different. Uniqlo is the largest clothing chain in Japan, and the Inditex Group, which ZARA belongs to, is the largest fax number database clothing company in the world. These two best-selling brands have many similarities, such as: multiple sub-brands, giants, low-price strategies, etc. The more famous similarity is "self-produced and self-sold". Both companies have become the industry's goose by adopting the SPA flexible supply chain model. SPA (Specialty Retailer of Private Label Apparel) is an integrated business model in which enterprises participate in the whole process of product design, production, logistics, sales and other industrial links. What's interesting is that, revealing the fax number database appearance, Uniqlo and ZARA use SPA cores that are completely different. Introduction to this article: Question 1: The evolution path of ZARA and UNIQLO SPA? Uniqlo started from retail stores, while ZARA started from manufacturing. Question 2: Why has SPA become a standard for best-selling clothing brands? Clothing is a "fresh" commodity, and SPAs can help address the value chain and combat seasonality. Why are UNIQLO and ZARA completely different in the landing mode of SPA? The purpose of Uniqlo's SPA is to guarantee best-selling products, and the fax number database purpose of ZARA is to guarantee unsalable products. Question 1: The evolution path of ZARA and Uniqlo's SPA? What is SPA? First of all, let's review the famous SPA, also known as the flexible supply chain. Four-word analysis | Uniqlo vs ZARA, we are different [Jiang Taigong] The sales model of SPA is extracted from the business model of the fast-moving consumer goods industry by the American clothing giant GAP.